Redesign · UX audit · Migration
A website redesign that keeps your Google traffic.
A redesign should fix why the current site loses visitors, not just change its look. It starts with an audit of where people leave, and it ends without losing the rankings you already have.
I audit, redesign and rebuild existing websites and stores, with the redirects and checks that carry your Google traffic over to the new site.
Why redesigns disappoint
A new look, the same results.
- 01
The problem was never the colours
Visitors leave at the menu, the form or the price. A new theme on the same journey changes nothing.
- 02
Traffic drops after launch
New URLs without redirects, lost titles and pages removed: Google loses track and rankings fall.
- 03
Months of work, nothing to show
A redesign without a clear goal drifts. Nobody can say what improved.
- 04
The team can't edit the new site
A beautiful site that needs a developer for every price change ages fast.
What the redesign includes
A redesign with a reason for every change.
- 01
An audit before any design
Where visitors leave, what they look for, which pages bring traffic: the redesign starts from those facts.
- 02
A migration plan
Every old URL mapped to its new one with a 301 redirect, titles and content kept, Search Console watched after launch.
- 03
New pages around one action
Clear offer, proof where people decide, contact or purchase within reach on a phone.
- 04
A site you can run
Editable content, documented, with the measurement that shows what changed.
Rankings kept
Redesign, without starting from zero.
Most traffic lost in a redesign is lost on launch day: changed URLs, missing redirects, removed pages. A redirect map, kept titles and structured data, and a Search Console check after launch avoid it.
The projects below started with an audit. Nobody can promise that rankings never move; what I can promise is a migration done the way Google documents it.
SEO in detail How it is built, step by step(02) Audits and redesigns, from banks to marketplaces.
Sites and products in production, for clinics, brands and founders. Each cover opens the live site or the case study.
All projectsBank ALBILAD
Every place they gave up, mapped, then a rebuild around the handful of things people actually come to do.
UX audit, redesignRead the caseSwiqatcrafts
A full review of the site, page by page: every place a shopper can stall, and what to change first.
Store reviewVisit the siteFlaha.ma
Clearer listings, a far simpler way to post one, and proof of who you are dealing with on every page.
MarketplaceVisit the site
How it works
From one link to a site that brings clients.
One link and one line on what isn't working. No call needed to start.
Within 24 hours: the three things I would change first, the scope, the timeline and a price.
New pages around the action you want, a clickable version to test, then development.
Online, Search Console set up, Google Business linked, and the first pages written for real searches.
Questions
Before you write.
01Will I lose my Google rankings with a redesign?
Not if the migration is planned: every old URL redirected (301) to its new page, titles and content kept, and Search Console checked after launch.
02Do you start with an audit?
Yes. The redesign is based on where visitors leave and which pages bring traffic, not on taste.
03Can you redesign a Shopify, WordPress or YouCan site?
Yes, including moving it to another platform when that serves the business.
04How long does a redesign take?
From a few weeks for a showcase site to longer for a store or a product. The timeline is in the reply to your brief.
05How much does it cost?
Send the link of your current site: you get a written reply within 24 hours with what I would change, the scope and a price.