(01) Blog

Diagnosticsthat convert.

Real teardowns of real estate agency and local business websites: what drives leads away, what keeps them, and how to fix it. Real screenshots, never theory.

15 articles

Hamza Benjaaba

(02) Latest · Compliance

Is your French real estate agency website legally compliant? The Loi Hoguet mentions almost every site is missing

The carte professionnelle number, the funds-handling mention, and the fee page most agencies bury past two clicks. The Loi Hoguet rule, sourced from CCI's own guidance, and a five-minute checklist.

August 20, 2026 · 8 min read

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(03) Archive

Every article, newest first.

01Compliance
August 17, 2026Is your Belgian real estate agency website legally compliant? The IPI mentions almost every site is missingEvery IPI-licensed agent's website has to display six specific mentions, and Belgium's economic inspectorate is running a sector-wide check on exactly this in 2026. The rule, sourced from IPI itself, and a five-minute checklist.
02Compliance
August 13, 2026Is your real estate agency's cookie banner actually legal? The check almost every agency skipsRefusing cookies has to be exactly as easy as accepting them, and the CNIL is actively enforcing it against small businesses. A real, previously-audited finding on one agency site, the actual rule, and a five-minute checklist to run on yours.
03Identity
August 10, 2026What 'premium' actually means on a real estate website: three identity tells I keep findingPremium isn't a budget tier, it's a set of constraints. A colour stack with no hierarchy, low contrast mistaken for restraint, a template filled in twice, and the four-line spec that fixes them.
04Trust signals
August 6, 2026Real estate website social proof: it's not about having testimonials, it's about where they sitA genuinely strong testimonial, undone by a typo and a plain-text heading. A '40 years' badge, buried in the footer. Why social proof placement matters more than social proof existence.
05Free resource
August 6, 2026Who actually owns your agency's website? Six checks to run before you sign anythingWhois, hosting, admin access, exports, code, and the listing feed: six checks a real estate agency manager can run alone in about 15 minutes, before renewing or signing anything.
06Buying guide
August 6, 2026The real estate website brief: what to put in it, and how to score the quotes you get backGeneric brief templates leave out everything that makes an agency site different from a brochure site. The eight lines to copy in, and a weighted grid to score five quotes without letting price decide for you.
07SEO
August 6, 2026Redesigning a real estate site without losing Google: the sold-listing redirect problemEvery migration checklist says 'redirect each old URL to its equivalent.' On an agency site, hundreds of listing URLs have no equivalent: the property sold. Here's the decision tree I use instead.
08Research
August 6, 20263,182 local businesses, 561 broken or missing websites: how to tell if yours is one of themI ran the same three checks on 3,182 local businesses across 16 US and Canadian cities. 561 failed at least one of them. The method, its four failure modes, and how to run it on your own site.
09Listings
August 3, 2026Real estate listing cards: the page that sells a picture, not a spreadsheetA real 'no property matches your search' screen, the real redesign that replaced it, and the four rules that separate a listing card that sells from one that doesn't.
10Design patterns
July 30, 2026Three real estate website heroes, three price tiers, and the CTA none of them hideThree real hero sections designed for real estate businesses at three different price points, and the one rule none of them break: the valuation CTA never plays second fiddle.
11Conversion
July 27, 2026The property valuation form: the one page most real estate agency websites get wrongThe single page on an agency website that actually turns a visitor into a mandate, and the real before/after of two agencies that buried it behind a nav link or a broken layout.
12Pricing
July 27, 2026How much does a real estate agency website really cost?Real market price ranges, and a real before/after example of what separates a budget-tier result from a premium one: the same agency, redesigned.
13Free resource
July 25, 2026The 15-point checklist for auditing a real estate agency websiteThe grid I use on every agency before redesigning a site: 15 concrete points, from hero to footer, to spot in 10 minutes where your home page is losing seller leads.
14Teardown
July 24, 2026Real estate agency website teardown: I tore this Belgian agency's site apartA 40-year-old agency, a website stuck in 2012. The full before/after teardown: 6 conversion leaks, real screenshots, and 6 fixes to make tomorrow.

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